I designed the UI and API structure for a feature that let GreenFi members keep track of their personal impact.

For years, GreenFi had struggled to find compelling ways to reinforce the sustainability aspects of our accounts. From automatic tree planting when swiping your debit card, to the simple impact of keeping your money out of big banks, there is a lot of “good” being done by GreenFi members, but outside of some buried stats or an occasional email, we weren’t doing a good job of letting them know.

After nearly a year of ideation and exploration, we landed on a UI system to bring some of the most important personal impact stats to the main member Home view in our apps, with the ability to drill into each one to see far more data and information that backed up the stat.

I designed the UI system for the feature with a suite of reusable components, helped define a content management structure in Contentful for easy maintenance of the info, and worked with our backend team to define the API structure for member-specific data that would be merged with the Contentful data in the UI.